Presenting our Artist

In the process of designing our digipak, advertisers must consider the image of the artist that they wish to portray in order to attract a certain audience. Album covers are scrutinised by advertisers to ensure every aspect of the album has a specific representation to the artist in conveying them in a certain way. Therefore when we are designing the digipak for our artist, we need to consider that the entire mise-en-scene on the digipak are there to represent and symbolise an image of the artist which will attract a certain demographic. 

After our audience research into album covers we found the importance of certain things such as how well the artist relates to the audience. We found this particularly important for females consumers who they look to as a friend and as a role model. 


When we did our initial feeback about our song, many people stated that the song was catchy and had an upbeat feel. The artist sounded young and fun yet had a pop/rock feel that slightly deviated from mainstream conventions. 




The following is what traits we want to portray in the sales of our digipak:

How we can present these traits:

It is important for us to present our artist as confident to accurately present her image in her songs. 'You You You' is a song in which the artist is getting back at her ex-boyfriend because of his selfish nature. Therefore she is presenting herself as a confident character in 'getting over' her ex.
The main aspect of a confident representation on a digipak or poster is in the stance. Such as the album cover I analysed by Katy Perry, she had a confident stance as she had a strong pose with her head tilted upwards. However in other albums such as Adele's she portrays a more vulnerable trait as she has a weaker stance which suggests her hurt within her songs. Therefore, we need our artist to display a confidence due to her female empowerment however we also want to portray a genuineness about our artist so that she is relatable to audiences.    
Another trait that we wish to emphasis about our artist is that she is stylish. After our initial audience research about our song, we found our demographic to be females of around 14-24. Therefore in these typical teenage years, individuals begin to develop their style and personality. It is psychologically proven that this age group is more susceptable to rely on celebrities as role models. Therefore we want Jessica Drake to appeal to females to act as a postive role model and so presenting her as stylish will appeal to females who like her style as well as those that like her songs.

Ultimately, all these traits increase Jessica Drake's target audience and make her relateable to consumers. It seems important, particularly for a new artist, to develop a fan base that see her as a relateable rather than a 'picture perfect' artist that cannot relate to their lives. Therefore, existing artists such as Adele portray a certain vulnerablility that relates to audiences. Also like Kelly Clarkson's album, the artist wears make-up but not too much so that she appears genuine. Therefore, for Jessica Drake our artist needs to appear like a typical girl by not wearing too much make-up and appearing genuine to her audience. 

Therefore, from looking at what our audience said about our artist and analysising existing representations of artists, my group and I will be able to discern how we want to present our artist. 
We have found that we want to portray a confident, stylish artist yet who also has a slightly vulnerablility so that she appears genuine and relatable to our audience. We can do this through the presentation of her stance and whether she looks at the camera in her pictures.