To gain some audience research from the digipak stage of our project, we created a questionnaire of exisiting CD album covers. We aimed to establish what our target audience look for when buying a CD album. However we are aware that many audiences buy a CD based on the artist's songs. Yet for a debut album like our artist's we feel that new audiences need to be attracted to the cover of our digipak. Therefore in our questionnaire, we asked our sample to chose one out of the nine covers which they would buy solely based on the album cover rather than the artist or song. We arranged the questionnaire so that there was a mixture of covers that we could place under certain categories. For example we used such album covers that showed a picture of the artist such as Rihanna's album LOUD. We also had a cover such as Youmeatsix which did not show a picture of the artist but a colourful logo. Additionally we had other album covers that were completely unrelated to the band such as Chase and Status' cover which had an image of a dog.
The following slides show the images of the questionnaire and the number of people who chose the cover as their favourite (with a sample size of 28).
The following slides show the images of the questionnaire and the number of people who chose the cover as their favourite (with a sample size of 28).
The results suggest that the majority of our sample preferred Pixie Lott's album cover. This may be because it shows an attractive image of the artist that is also interesting. We found that the majority of people chose the album covers that had an image of the artist, possibly because they are able to relate to them. It is also important to note the gender difference between preference as mostly females chose albums with an image of the artist whereas most males chose an covers such as Chase and Status' album with an unrelated image of a bulldog.
As our demographic is females aged around 16-24 year olds, we have identified that the album cover must conventionally have an image of the artist. Therefore we feel that this is an important convention to adhere to as females will admire the artist and see relatable traits thus may be more inclined to buy the song.
As our demographic is females aged around 16-24 year olds, we have identified that the album cover must conventionally have an image of the artist. Therefore we feel that this is an important convention to adhere to as females will admire the artist and see relatable traits thus may be more inclined to buy the song.
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