After conducting our research and considering how we wanted to present our artist, we created some digipak ideas. Each portray different qualities in our artist and we will ask consumers which they deem to be the best.
We liked the concept of this cover because of the professional look. The advantage of using the Light Gels enabled the pink light around the artist which looks effective. The use of colour shows a relation to the text and I like the composition of the shot as the eyes look down as if they are looking at the text. The artist is portrayed as stylish being all in black and we particularly like the eye make-up which is prevalent in all the images. The translucent effect of the dots gives more colour to the image and connotes the idea of spotlights which appeals to audiences.
This image shows more experimentation with effects editing. The colours show great contrast with a two colour scheme - pink and black. The image emphasises the dark eyes which suggests more of a darker side to the artist and her stance appears to be more apathetic. The vertical presentation of the font gives a more unconventional look to the cover and contrasts well with the black. However it seems that the intense colour almost has a distancing effect of the audience as the artist is not as genuine and the eye of the consumer is drawn to numerous places creating a less professional look.
This album cover has a bold statement to the others. Although in greyscale, there are intense contrasts between shades as the bright white light contrasts with the dark eyes. The artist portrays a more confident stance even though she is looking away from the camera as she has a confident posture with her arms up. The title of the album is also vertically prominent and this deviates from conventional covers as the artist's name is usually larger than the name. However the entire cover suggests a more bold image which may attract a audience who want to have a confident role model.
This album cover is the most enigmatic out of the ideas. The light around the artist again shows a relation to the text and includes more colour in the image. This cover focuses more on lighting as one side of her face is more lit than the other. This connotes there being more than one side to the artist yet her confidence reassures the audience of her appeal. Also this is the only image we have used of our artist looking directly at the camera which is a common convention of mainstream album covers. The font also conveys a girly yet classic look suggesting her as a more sophisticated artist which will intrigue audiences.
We liked the colours in this cover as it has a good tone. The top is a pink colour which portrays her femininity appealing to female audiences. The artist's face is the predominant feature of the image yet she is looking down which suggests a vulnerability about her however she also has a confident stance. We experimented with some editing software which altered the make up of the artist and although it looks professional, there is a worry that this may distance her from teenage girls and make audiences unable to relate to her. We are now going to shows these images to people in our college to see which they prefer and to gain some feedback.

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