Evaluation: Question 4

(Enclosed on a CD-ROM)

Evaluation: Question 3

What have you learned from your audience feedback?

Question 3 on Prezi

Evaluation: Question 2

(Enclosed on a CD-ROM)

Evaluation: Question 1

(Due to the large content of our evaluation, we are unable to publish it in a post and therefore we have enclosed the evaluation on a CD-ROM).

Video Update

Final Poster Design

For the final design of our poster, we combined the bohemian image with the text that was preferred in another contending poster. 

The image is very different from our digipak but we felt that this was effective in widening our demographic to suggest the versatility of our artist. The text at the top of the poster is unique as it attempts to blend in to the verisimilitude of the image yet it is identifiable as a repetitive pattern. This creates a synergy to our digipak in the repetition of the image on the inside cover and may suggest deeper connotations for the audience to evaluate. The artist's name is evident at the bottom of the poster as we have considered the eye of the consumer which is drawn downwards by the vertical image of our artist. 
Therefore the overall appearance of the poster is more ambiguous to audiences particularly as the female appears to be looking at something that is out of the frame, drawing the attention and curiosity of audiences. The colour scheme is brighter and less constrained like in the digipak yet it has a relation to the colours in the music video which successfully draws a relation to the entire promotional package for audiences to identify. 

Final Digipak Design

For our final digipak design, we decided to combine the two developed ideas that we created. We particularly liked the front and back cover of the second design and we felt that the front portrayed a confident and bold first appearance for our artist and the back challenged quintessential conventions of CD covers as we used a close up image of the artist which created a more intimate feel, attracting audiences. 
We adhered to a pink colour scheme that suggests a feminine demographic and it gives a more stylish and memorable appearance. For the inside, we wanted to depict a synergy to the music video through playfully manipulating the typical image of the artist. We did this by minimising the size of the image and creating a four by four tile which resembles the multi-split screen that we used in our music video. We also changed the colour to connote the symbolism of the colour schemes within the music video.
Overall, my group and I feel that we have succeed in creating an effective digipak as part of the promotional package. The entire digipak gives a sense of empowerment for a feminine target audience and it looks professional so to attract a larger target audience through the use of photo editing software.

Audience Feedback: Posters

After producing initial poster ideas for the promotion of our artist, we wanted to see what our audience thought of them. Instead of simply asking which poster they preferred the most, we decided to create an unconventional tally questionnaire. We created a table in which the six posters were options against several conventional criteria of posters currently on the market such as the location of the image. 
The questionnaire:

Results:

The results show that poster 3 was the most common, closely followed by design 5. The majority voted for the 3rd design with regards to all of the sections of the questionnaire. However we found that design 5 also had some very strong concepts that we wanted to incorporate into our final design. We agreed with the results as we felt that design one, two and four, although interesting designs, we felt that three and five looked the most professional.