The first question was aimed to solve our initial choice we had of either using a band or solo artist. This was an important factor as it would determine the outcome of our video and the genre we would choose. After asking our sample we found that a solo artist was preferred to a band. Although, this result may not be true to the whole population of our target audience as we only used a fairly small sample. However we have decided our demographic to be female teenagers and so more females said they prefered soloists to males. Hence we will begin to look for unsigned solo artists.
Our second question aimed to see what genre of music our demographic preferred and we found that the majority liked Pop music. This is not necessarily surprising as popular music would be more preferred in the sample and it is important to note more girls enjoyed this genre of music. Therefore popular artists of today would be such people as Rihanna and Pixie Lott. The second most preferred genre of music was R&B which consists of artists like N'dubz and Nicki Manaj. It is important to note that artists can cross over these categories and it is relative to how our sample categorise certain genres. Therefore we must consider when we choose our song that it may have aspects of different genres and so can satisfy a larger audience when they listen to the song. The third most popular genres were Alternative and Indie. These genres include more instrumental sounds and we feel we would like to find an artist that may incorporate these traits into their song. Therefore this question has been useful in determining what song we want to look for and that will attract our target audience. We aim to look for a song that is mainly a pop genre but with other genres also integrated such as alternative.
The third question we asked to see if people in our target audience liked upbeat or mellow songs. This was important to see what style of song we wanted from an artist and it would help us see if teenagers would agree with us on our initial ideas of having a more upbeat song. As this proved to be true with the majority of our sample liking upbeat songs more we will use a song with an upbeat feel so that we can use fast editing on the beat.
With this fourth question we wanted to see whether people preferred more focus on the vocals or the instrumentals in music videos. It was not such a distinct divide between the two however vocals came out at most preferred. This enables us to shape our music video according to our sample's preference. However we have decided that for our video we will have the majority of the piece on vocals but we will reflect the results we received and have some areas of the video focused on the instrumental sound.
Our final question was aimed in terms of our music video to see what audiences like and expect from a video. The majority appear to like performance based videos such as Beyonce's Single Ladies. However over a quarter preferred a narrative such as Ed Sheeran's The A Team and over another quarter preferred both. This gives us a fair amount of choice when we come to storyboarding as the results are fairly even. It appears that the main majority of our video should be performance based but it should also include some sense of narrative as well. Examples of these videos are Katy Perry's California Girls.
Therefore from this questionnaire we were able to determine certain aspects of our music video that appear to be liked by the general public. This will also help us in choosing a song and genre that will appeal to the majority of consumers.
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