Audience feedback

               Our audience research consisted of asking people from around our college to watch our animatic storyboard (below). We gained varied types of feedback positive and negative which we have encouragingly taken as constructive criticism that we feel will benefit our music video. 

Negative Feedback

We asked some girls in our target audience age range to watch the animatic storyboard and they felt that it needed some improvements. They felt that the shots were too long and not very varied which could also be due to the fixed camera. They felt that the ratio between performance and narrative was unequal and that for our song, there needs to be more of a narrative to engage the audience. They mentioned that the pace was too slow and it needs more effective use of pacing so that the chorus is more effective. However they did like the parts where the background changes - showing they like to see more technical inventive shot ideas. What I particularly found interesting was that the girls more than the boys that we interviewed enjoyed the parts where the actress in our video moved more freely. This suggests that teenage girls like more of the interaction with the artist giving it a fun feel which reflects onto the audience. This also stresses the importance of our actress being someone that audiences (particularly girls) can relate to and to see her as a role model. Therefore this negative research has immensely aided us in our planning stages to see the dichotomy between the different genres who watch our video and to identify the parts of our storyboard that need to be adjusted.  

Neutral Feedback

We asked some male consumers to watch our piece which enabled us to see what they thought as our song is targeted more towards females. 

They were fairly positive about the storyboard and were mainly impressed with the technical side of the video. For example, like many other people, they liked the parts where the actress remained in the centre of the frame whilst the backgrounds quickly changed and they also liked the other changing background from the side. This gives us an insight into an outer target audience that we could appeal to at the same time as teenage girls. Although the song appeals to girls if we are inventive with our shots and focus on the technical parts of our music video, we may be able to engage more of an audience. 

This audience research has been particularly helpful in identifying aspects our of music video that will be the most engaging and what we need to improve. We also found after watching the animatic storyboard that there are numerous aspects that we don't like and that need to be changed. Therefore we are going to make some changes to our storyboard that may mean we have to revise our initial concepts to look at how we can engage with our audience more. We feel that all our research liked the changing backgrounds idea and we will work on the strengths of our video and look to changing the pace and particularly the ratio between narrative and performance.