Process of finding an Actress

Like a conventional pop/rock song, we are using the artist in the video rather than another character as part of the narrative (such as Ed Sheeran's A-Team video). Ed Sheeran's video is particularly popular in the charts and one of the reasons for this is because of the effective video. This video is so effective because of the strong link to the song and the narrative is predominant. It also pulls on the viewers heart-strings as the controversial song makes audiences think- considered a form of shock advertising. Yet for our song, the lyrics do not reflect a specific narrative, and so we want to create a more upbeat feel that is conventional to more artists such as Katy Perry. 

Therefore we will have the artist as the main focus in our video, however because we are using an unsigned artist from America, we do not have the option of using Jessica Drake. Therefore our video will consist of an actress who will be representing Jessica Drake, as if she is the real artist. As a group we discussed the type of actress we would like for our video and this is expressed in the following mind map. 

From our discussion, we were able to discern specific factors that will influence our choice for our artist. Continually bearing in mind our target audience, we need a female actress around the age of 18 as this is our specific demographic and the artist will be a typical teenager, giving audiences an artist they can relate to and admire. Additionally, as well as having a certain aesthetic for a pop/rock look, we feel that the performance is important. We feel it would be best for our actress to be someone that we know which will enable the actress to feel relaxed around the camera but also so we are able to direct them. 

Our audience research has also been advantageous in helping us see what our target audience think. We used impartial people who listened to the song and gave us feedback on what kind of person they could imagine playing the part.  

Therefore we have thought about people who are possible contenders and we feel it will be best to hold auditions to see what they look like in front of the camera, lip syncing with Jessica Drake's song.